Mahindra XUV700 achieved a sales figure of 1 lakh units within 20 months of the launch
Mahindra XUV700 achieved a sales figure of 1 lakh units in India in May 2023. It is a success story for the Indian automaker in the highly-competitive Indian automobile market. With the arrival of newer brands and models, Mahindra upped its game with XUV700. The Indian automaker has carved a niche in the SUV segment with competitive pricing, reliable performance, and rugged styling. The XUV 700 was a direct replacement for the XUV 500. Mahindra’s new Twin Peaks corporate logo debuted with the new SUV launch. The XUV700 replaced the outgoing XUV500 in the Indian market and became a rousing hit within days of the launch. The new model is bigger, stylish, and feature-rich with powerful performance. The article analyzes the groundbreaking success of XUV700 in just a short period.
Mahindra XUV 700: Design
The XUV700’s design carries elements from the XUV500 in proportions, distinct shoulder lines, and silhouettes. Other updates are an upright grille, new C-shaped headlights, LED DRLs, new tail lights, diamond-cut alloy wheels, and revamped bonnet.
In dimensions, the XUV700 is 110mm longer than the XUV500 in overall length (at 4,695mm) and 50mm longer wheelbase (at 2,750mm). But, the width remains unchanged at 1,890mm and shorter than XUV500 by almost 30mm. Overall, the Mahindra XUV700 cabin is more spacious with all-around comfort.
Mahindra XUV 700: Features
Mahindra XUV700 boasts new features to stand out in the competitive SUV segment. The top-end model boasts a dual 10.25-inch screen layout for the infotainment and the instrument cluster. Other notable updates are Android Auto and Apple CarPlay compatibility, an air purifier, dual-zone climate control, and a hill hold assistant for the automatic trim. According to the Indian automaker, the XUV700 has the largest panoramic sunroof in the segment. The XUV retails in two seating layouts of five-seat and seven-seat.
The AX7 variant retails with a luxury pack that offers several premium features. Some features are the Sony 3D surround sound system, 360-degree camera, wireless phone charger, blind spot monitor, and electronic parking brake. Overall, XUV700 is feature-rich and an upgrade on the predecessor XUV500.
Mahindra XUV 700: Performance
The 2021 Mahindra XUV700 offers the option of a petrol or diesel powertrain. The 2.0-litre turbo-petrol engine delivers 200 bhp of maximum power output and 380Nm of peak torque. The SUV is the most powerful petrol model in the segment, as the only rival is the Hyundai Alcazar (159hp). On the other hand, the 2.2-liter, four-cylinder mHawk turbocharged diesel unit comes in two states of tune. The lower state of tune generates 155 bhp and 360Nm, while the other tuned engine produces 185 bhp and 420Nm. The XUV700 diesel also has the highest power output amongst its rivals. The diesel model offers four drive modes- Zip, Zap, Zoom, and Custom – that deliver different performance and steering experiences. Petrol and diesel engines come with 6-speed manual and 6-speed automatic gearbox options, but the lower-spec diesel has only a manual. Upping the driving experience is an all-wheel-drive model.
Mahindra XUV 700: Pricing
The competitive pricing makes XUV700 direct rivals to models like MG Hector Plus, Tata Motors, and Hyundai Alcazar. Also, the lower variants can rival midsized SUVs like Kia Seltos, VW Taigun, and Hyundai Creta. Mahindra XUV 700 price starts from Rs. 14.01 Lakh while the top model retails at Rs. 26.18 Lakh (Avg. ex-showroom).
Mahindra XUV 700: Success
XUV700 delivered success as it became the fastest-selling Mahindra SUV. One lakh deliveries happened within 20 months of the launch, with the first 50,000 coming within a year only. Mahindra had to ramp up its production capacity to reduce the waiting time for the XUV700.
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