Social media marketing helps you make people aware of your business offerings. You can build a connection with your prospective customers and entice them to make purchases. Social media marketing is not just about getting likes, comments, and shares on social media, it’s more than that.
Social media marketing helps increase the credibility of a brand. When people find multiple touchpoints of a brand, they feel more comfortable purchasing from them. They think it’s easier to reach out to the brand in case of any problem or issue. There are many benefits of social media marketing that we will discuss later.
In this blog, you’ll learn in-depth about social media marketing, and the best strategies you must implement for your brand.
What is social media marketing?
Social media marketing means using different social media platforms like Facebook, Instagram, Twitter, and LinkedIn to market your products or services. It helps to increase the brand reach and bring about the interest of people in your brand.
Social media marketing is a great way to engage customers and tell them about the benefits of your products or services. You can also interact with customers via comments and messages. This is a good way to humanize your brand and show your brand’s values and story.
Top 10 social media strategies to implement
In this section, we will tell you the best social media strategies that you can implement with a social media management tool for your business.
Create accounts only on relevant channels
If you think being available on every social media platform is important then you’re probably wrong. People are active on different social media channels based on their interests and the network they want to build. For example, people who want to build a professional network are active on LinkedIn.
You should create social media accounts only on the platforms where the majority of your target audience is available. Managing and maintaining accounts on all social media channels can be overwhelming. You should only focus on platforms where your prospective customers are active. This way you can strategize better and invest your efforts in the right channels from where you can get customers.
Robust content marketing strategy
Content plays an important role in social media marketing. You should aim to curate interesting content that grasps the attention of your prospective customers. Also, you should find out the right time to post based on the engagement metrics.
Determine the right frequency of posts for different social media channels. For example, Twitter is a channel where people frequently check updates. There you can consider making 2-3 posts per day.
Compelling and entertaining content can help you increase engagement and drive traffic to your website. Adding hashtags can also help you make your posts appear on the feeds of people who follow those hashtags.
Build a community of your audience
Having too many social media followers isn’t enough. Your social media engagement metrics are important and tell a lot more about your social media success. To increase social media engagement, you need to showcase your brand personality to people.
By brand personality, we mean incorporating emotions in your conversations. You can decide the characteristics of your brand and create your brand personality accordingly. For example, Apple’s personality is all about lifestyle, imagination, and innovation.
You can decide the brand voice that you’ll be using across different social media channels. For example, Zomato’s tone is youthful, witty, and approachable. You can engage with customers through distinct ways such as asking questions, replying to comments, and engaging in conversations where your brand is mentioned.
Being active on social media channels helps you build a positive impression on people’s minds. When people see that your brand’s active, they tend to interact with you more. You can also utilize user-generated content and build a conversation around your brand. However, if you struggle to collaborate with your team members for social media management then you can also use SOP software.
Tell your brand story
By posting content online, you can tell people your brand story. You can showcase to people how things work behind the scenes and how you create the best products for them. There are many social media platforms that come with live-streaming options. For example, you can go live on Facebook and Instagram.
When you go live on any social media platform, a notification is sent to your followers. Most people tend to click on this notification and join live. You can conduct interviews with people related to your brand to tell the audience your brand story. Live streaming is a great way to share good and memorable content with customers in real-time.
Set up chatbots
You can set up chatbots on your social media page to reduce your response time. Chatbots can communicate with people easily and resolve common problems. Most people prefer chatting with businesses through social media channels than calling them directly. This is because it’s convenient and they can reach out anytime.
You can implement a chatbot on your social media page and interact with customers at any time they need. For example, you can set up a Facebook messenger chat and receive orders from there directly. It also allows you to integrate majority payment systems from which you can receive payment from customers.
Post video content
According to a report, videos get up to 1200% more shares than images and texts. The main aim of social media marketing is to increase awareness and engagement. Videos can help you to achieve these objectives faster.
You can create different types of videos such as from blogs, showing the making of a product, product demos, product use cases, and so on. You must incorporate videos into your social media strategy. It will help you drive engagement faster and get more leads for your business.
Nowadays, social media platforms enable you to create polls. Polls are a good way to engage with customers. It can also help you get an insight into what your customers want. For example, you can create a poll and ask people what should be the topic of your next webinar.
See on which channels your customers are most active. You can conduct polls on these platforms and get some crucial insights for your business. You can also make it a series and post polls on specific days.
Collaborate with brands and influencers
Sometimes, just creating social media accounts and posting content regularly won’t get you a higher engagement. You need to tap into new audiences by collaborating with brands and influencers.
Influencers have a large following and people are always keen about what products they use and showcase. You can collaborate with influencers that have your target audience as their following. Then, you can ask them to review your product in exchange for free products or monetary value.
You can also collaborate with brands and expand your reach. You can do webinars or podcasts with brands similar to yours. However, this doesn’t mean you need to collaborate with your competitors. Look for brands that have a similar target audience to yours.
For example, if your brand sells sports and gym items then you can collaborate with a protein brand. This way you’ll be able to reach fitness enthusiasts and make your brand more visible to the right audiences.
Creating content for different social media platforms is time cumbersome. However, it’s important to post frequently on social network to keep customers interested and engaged. If you find it difficult to create content, then you can also repurpose content. For example, if you have recently posted a blog on your website then you can use a specific part of it on a social media post and refer it back to the blog.
You can also take an infographic that you posted in a blog and present it in a social media post. You can use your own content and repurpose it in your social media strategy. Try to interlink your social media posts to your website. This way you’ll be able to bring your engaged audience to your website.
Track social media analytics
Social media analytics can help you know what’s working and what’s not in your social media strategy. You can track and analyze social media engagement metrics. This will help you get detailed insights like what type of posts are getting higher engagement. Then, you can consider incorporating more such posts in the future.
Social media campaign by WebMaxy enables you to manage all your social media accounts effectively from one dashboard. You can plan and schedule your social posts and avoid delays. It also provides you with detailed analytics from which you can know which are your top-performing posts. This information will help you strategize a better social media strategy.
Social media marketing is one of the top lead generation strategies. It helps you make people aware of your brand and entice them to make a purchase. There are many strategies through which you can improve your social media marketing that we have mentioned above. You can also recharge your TikTok and engage customers through short videos.
WebMaxy eGrowth is one of the top Klaviyo competitors that helps you improve your overall marketing. You can perform marketing tasks easily and increase business efficiency. It comes with a wide range of features such as a KPI dashboard, marketing automation, audience segmentation, marketing insight, WhatsApp Commerce, email marketing, social campaign, omnichannel support, customer loyalty, and retargeting.