The fast-food chain to replace McDonald’s in Russia has unveiled its new logo ahead of restaurants reopening on Sunday.
The new branding includes a circle and two lines to depict a burger and French fries, against a green background.
Sistema PBO took over the management of former McDonald’s restaurants after the company withdrew from Russia over the Ukraine war.
The chain will operate under a new name, which has not yet been approved, and also feature new menu names.
Possible options reportedly under consideration are thought to include “Tot Samyi” – which translates as “the same” – and “Svobodnaya Kassa”, meaning available cash register, according to The Moscow Times.
The first 15 new restaurants are set to open in Moscow on 12 June, Russian state-owned news agency TASS reported.
“The green background of the logo symbolises the quality of products and services that our guests are accustomed to,” a Sistema spokesperson said.
“The logo will be used in the advertising campaign that we are launching today.”
Image: Dismantled McDonald’s golden arches at a drive-through restaurant in Khimki, Russia
McDonalds suspended the operation of its Russian outlets on 14 March before announcing it was pulling out of Russia on 16 May, making it one of the biggest global brands to exit the country.
Businessman Alexander Govor, who already owns 25 restaurants in Siberia, agreed to buy all 847 McDonald’s branches.
Mr Govor has agreed to keep on all of the company’s 62,000 Russian employees on equivalent terms for at least two years.
The sale, for an undisclosed sum, comes after McDonalds had traded in Russia for more than three decades.
